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Shop Knowledge center Packaging & design How do I design a logo and corporate identity?

How do I design a logo and corporate identity?

Royal Brinkman studio
Written by the Royal Brinkman studio | Last update 27-10-2018

A strong logo and matching house-style create an important building block of your business. They ensure strong recognizability for your customers. Logo and house-style play a strong role in the first encounter with your business. You make a first impression with this and you only have that chance once!

The Royal Brinkman Studio

As a greenhouse business you can come to the Royal Brinkman Studio for complete logo and house-styl design that will suit your business and products. Together with you we will look for an image that speaks to your targeted audience: sleek and modern, or classic and luxurious. We will take care of the entire process, from design to printing.

It’s good to think about your preferences before requesting the design of a new logo or house –style. We have composed some questions that can help you with this:
  • What other company’s logo’s do you like and why?
  • What should my logo radiate? (quality, luxury, modern, innovative, etc)
  • What colours or colour combinations speak to me?
  • What lettering speaks to me? (sleek, ornamental, capitals, etc)
  • What do I want the logo on? (Store front, website, business cards, etc)
  • Do I want to use text only, a picture with text, a picture with text and sub text?
  • When using pictures: which pictures should re-occur in the logo, and which one not? (product, certain image, etc)

Logo tekst
Logo tekst en beeldmerk
Logo tekst beeldmerk en slogan
Logo with just textLogo with text and picture Logo with text, picture and slogan  


During a personal conversation you discuss your wishes with your permanent contact person. On the basis of this discussion our graphic designers develop several designs, which are then presented and explained to you. Once you give your preference, our designers make a final design that can be adjusted for all types of communication: from letterhead and envelopes to advertizing columns, vehicle lettering and packaging.


Interested in logo and/or house –style design or curious about the possibilities? Contact without obligation our graphic designers Joyce van den Berg and Marja Scheffers or fill in the form below. We'll respond within 24 hours on working days.

Studio Royal Brinkman About the Studio

Graphic designers Joyce van den Berg and Marja Scheffers together form the Royal Brinkman Studio. They passionately design new concepts for, for instance, sleeves, labels, pots, logos and house-styles. Their joint experience is significant; Marja has been working with Royal Brinkman since 1984, whereas Joyce joined in 2002. Together they are a strong and creative team whom you can easily leave your ideas for a design with. "Since we have different ideas and insights, we complement each other perfectly. As such, we are able to come up with innovative packaging concepts time after time."

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