​​​​Home > About Royal BrinkmanOur promise​​​​​​​​

Our promise Let’s improve together

“Global specialist in horticulture” is what Royal Brinkman is. With over 135 years of experience, Let’s improve together represents how we achieve it. We believe that "only together" with growers, suppliers and other partners we can improve horticulture. Our international network is the foundation for our way of working. In our many disciplines within the covered horticulture, we are a knowledge partner. We have over 135 years of experience in the horticultural sector and therefore we understand the industry like no other. With all this know-how and an experienced and dedicated team of specialists, we help horticultural entrepreneurs worldwide to continuously improve.
 
That's why we have the brand promise Let's improve together. With 5 brand values, we deliver on our promise Let's improve together: Reliable - Helpful - Specialist - Innovative - Connector. These values are the foundation for everything our company does and reflect what it stands for, as part of the Royal Brinkman DNA.  We promise that we are always looking for the right solutions with improvement as our goal.
Smarter solutions

Connector

Royal Brinkman is characterized by its connecting role that links various parties. Royal Brinkman is involved in many projects. We understand what the customer wants and we always work together to reach the best solutions. Royal Brinkman is the central point between growers, suppliers and other authorities. 

We believe that cooperation leads to improvement. Through good cooperation, we can make the difference in the horticultural sector and achieve the best end-result: a better and sustainable future for horticultural businesses worldwide. We must work together and build a network to maximise the opportunities for the industry.

Innovative

The horticultural sector is facing change and new challenges. We help entrepreneurs in the sector by means of innovations and solutions. Royal Brinkman can spot trends and developments worldwide and also looks outside the horticultural sector for developments. 

Our creativity ensures that we always adapt to change and look for new solutions for the horticultural sector.

Reliable

To us, a deal is a deal; we do what we say. We communicate clearly and fully and take responsibility. Often, Royal Brinkman’s promise or commitment does not need to be formally stated: reliability is part of our relationship with the customer or partner.

Loyalty is very important and we want to show it. It’s about being there for our customers, when they need us and when they think it’s important. We advise growers in a personal way with information that is applicable to them.

We do not look at the industry in general, but as a personal knowledge partner. Our advice creates value for the customer.

Helpful

The informal and helpful attitude of Royal Brinkman employees shows we are attentive: we respond friendly to questions and are ready to help. Royal Brinkman wants to unburden growers and offer convenience so that they can get the most out of their crop. We always want to help our customers, wherever and whenever.

Moreover, we are open, transparent and accessible to others.

Specialist

As a personal knowledge partner, we work closely with the grower. We know the horticultural sector like no other and we know what is going on. With over 60 specialists worldwide, we not only focus on product specialisation. We also have advisers with all-round knowledge of topics such as hygiene, dehumidification, climate control and water. 

With all this knowledge, we guarantee our customers complete and valuable advice that is specific to their situation.
Home ​​​​>​​​​ About Royal Brinkman ​​​​>​​​​ Our promise​​​​

Our promise Let’s improve together

“Global specialist in horticulture” is what Royal Brinkman is. With over 135 years of experience, Let’s improve together represents how we achieve it. We believe that "only together" with growers, suppliers and other partners we can improve horticulture. Our international network is the foundation for our way of working. In our many disciplines within the covered horticulture, we are a knowledge partner. We have over 135 years of experience in the horticultural sector and therefore we understand the industry like no other. With all this know-how and an experienced and dedicated team of specialists, we help horticultural entrepreneurs worldwide to continuously improve.
 
That's why we have the brand promise Let's improve together. With 5 brand values, we deliver on our promise Let's improve together: Reliable - Helpful - Specialist - Innovative - Connector. These values are the foundation for everything our company does and reflect what it stands for, as part of the Royal Brinkman DNA.  We promise that we are always looking for the right solutions with improvement as our goal.
Smarter solutions

Connector

Royal Brinkman is characterized by its connecting role that links various parties. Royal Brinkman is involved in many projects. We understand what the customer wants and we always work together to reach the best solutions. Royal Brinkman is the central point between growers, suppliers and other authorities. 

We believe that cooperation leads to improvement. Through good cooperation, we can make the difference in the horticultural sector and achieve the best end-result: a better and sustainable future for horticultural businesses worldwide. We must work together and build a network to maximise the opportunities for the industry.

Innovative

The horticultural sector is facing change and new challenges. We help entrepreneurs in the sector by means of innovations and solutions. Royal Brinkman can spot trends and developments worldwide and also looks outside the horticultural sector for developments. 

Our creativity ensures that we always adapt to change and look for new solutions for the horticultural sector.

Reliable

To us, a deal is a deal; we do what we say. We communicate clearly and fully and take responsibility. Often, Royal Brinkman’s promise or commitment does not need to be formally stated: reliability is part of our relationship with the customer or partner.

Loyalty is very important and we want to show it. It’s about being there for our customers, when they need us and when they think it’s important. We advise growers in a personal way with information that is applicable to them.

We do not look at the industry in general, but as a personal knowledge partner. Our advice creates value for the customer.

Helpful

The informal and helpful attitude of Royal Brinkman employees shows we are attentive: we respond friendly to questions and are ready to help. Royal Brinkman wants to unburden growers and offer convenience so that they can get the most out of their crop. We always want to help our customers, wherever and whenever.

Moreover, we are open, transparent and accessible to others.

Specialist

As a personal knowledge partner, we work closely with the grower. We know the horticultural sector like no other and we know what is going on. With over 60 specialists worldwide, we not only focus on product specialisation. We also have advisers with all-round knowledge of topics such as hygiene, dehumidification, climate control and water. 

With all this knowledge, we guarantee our customers complete and valuable advice that is specific to their situation.